In a few months you'll feel 12 years younger, warmup with old PRs, have to buy new jeans, or move like you're 20.
“During the first nine months of intensive training, I lost 30lbs.” — Walter G., Lost 30 lbs in nine months
“My experience with Michael was truly life changing.” — Primal Fitness client, 30 lbs down, off the chiropractor
“Far more advanced than anyone in the profession.” — Karim S., Switched from other trainers
“You're a role model of mine bro!” — JP Sholomi, CPT, Certified personal trainer
“The kettlebell ninja!!! Dude is an absolute legend.” — Boston trainer, Fellow trainer, unprompted
Makes every decision for you. No more guesswork.
I put 10 years of coaching into a health-tracking AI. It tailors your program to your life, daily. No more decisions, you just show up.
Makes every decision for you. No more guesswork.
I put 10 years of coaching into a health-tracking AI. It tailors your program to your life, daily. No more decisions, you just show up.
Type it or say it out loud. Thirty-plus live actions, all in my voice and grounded in my methodology. It's kinda like a 24/7 hotline to my mind.
- Michael Frank
I checked your Apple Watch: Looks like rough sleep. We'll lighten today's workout :)
- 185 felt really heavy on that last setMichael Frank
That read like an RPE 9 and today was supposed to stay easy. Take 175 for the final set, 8 clean reps beats a grinder:
Just had this.Michael FrankLogged! Let's aim for more protein at your next meal.
- Flying to Denver tonight for work, back Saturday. Hotel gym is just dumbbells and a treadmillMichael Frank
Handled. Thursday and Friday become 35-minute dumbbell days, and the legs day we parked moves to Saturday when you're back:
- Scale hasn't moved in two weeks. What's going on?Michael Frank
I checked: training held at 5 for 5, but protein averaged 130g against your 180 target and the Denver nights ran short on sleep. Nothing's broken, hit your protein 5 of 7 days this week and the scale catches up:
Type it or say it out loud. Thirty-plus live actions, all in my voice and grounded in my methodology. It's kinda like a 24/7 hotline to my mind.
Michael Frank
Functional Strength & Nutrition
From beginners to wheelchair athletes
“My clone knows how I'd scale any of it to you”
I've spent 10+ years coaching Animal Flow, kettlebells, and functional movement one on one, from complete beginners to elite, amputee, and wheelchair athletes. My clone knows all of it: how I program, how I cue, and how I keep you moving well for decades, not just for a six week cut.
- Writes your program around your equipment, schedule, and injuries
- Rebuilds your week the moment life gets in the way
- Answers 24/7 the way I would
Boston-based certified fitness professional, NASM-CPT and Animal Flow certified. Michael specializes in Animal Flow, kettlebells, functional movement, and mobility, and has coached everyone from complete beginners to elite, amputee, and wheelchair athletes. He believes there is an inner athlete in everyone.
I need to sleep
My AI clone doesn't
| What is being compared | Program PDF | 1:1 Coaching | My AI clone |
|---|---|---|---|
| My methodology | Yes | Yes | Yes |
| Knows your equipment, stats, schedule and injuries | No | Yes | Yes |
| Answers instantly - 24/7 | No | No | Yes |
| Knows your sleep data with Apple Health | No | No | Yes |
| Tracks food intake | No | No | Yes |
| Daily program adjustments based on diet, sleep, fatigue, etc. | No | No | Yes |
| What it costs | $30 | $500/mo | $20to start |
My 1:1 clients paid more, for less
You get all of it for $20 to start
- Me, personally in your corner$300 value
Every week I read what your coach programmed and what you actually did, and I step in myself when something needs my eyes on it. My 1:1 clients paid more for less access than this.
- Your AI coach, in your pocket every day$400 value
Unlimited chat, form questions, and daily coaching built on my methodology, available 24/7.
- A program that rewrites itself around you every week$100 value
Auto-progression, readiness checks, and deloads so you keep moving without getting wrecked.
- Full nutrition system$100 value
Daily targets, meal plans, and one-tap food logging that fits the food you actually eat.
- Progress tracking and weekly reviews$50 value
Streaks, stats, body progress, and a weekly plan that adjusts to what your body is telling us.
What you pay
$20 to startThen $89/mo, or $49/mo on the founding annual plan (locks your rate for life).
Cancel within 30 days for a full refund.
My clients say I changed their life
Now I can do it without being in your town
These are people I coached before my AI clone existed. Everything I learned coaching has been taught to my clone that works for you 24/7.
“During the first nine months of intensive training, I lost 30lbs.”
“My experience with Michael was truly life changing.”
“Far more advanced than anyone in the profession.”
“You're a role model of mine bro!”
“The kettlebell ninja!!! Dude is an absolute legend.”
Not everyone should join
Built for beginners and comebacks
This is you
- You're past thirty and your body has started negotiating with you
- You're starting from zero, or starting over after years away
- You've paid for a program before and stopped in week three
Not you, and that’s fine
- You want a plan that works whether you train or not
- You won't track what you eat, even by photo or a chat that takes less than 7 seconds
- You want the result without changing anything you already do
- You'd rather pay less and get a template
Your founding spot
Everything I know, working for you by tonight
No contracts, no sales call: you start training the day you join.
Yours the day you claim a spot
My library, my best tools, and a rate that never rises
Founding price lock
Claim one of the founding spots and your rate is locked for as long as you stay a member, even after founding pricing closes for everyone else.
Your next goal, on me
When you hit your goal, I don't wave goodbye. We set the next one and your program rebuilds around it, so your momentum carries straight into the next chapter at the same founding price.
The no-excuses movement library
My library of kettlebell, Animal Flow, and floor-based exercises you can do anywhere. The same system I've used to train beginners, amputee, and wheelchair athletes. I don't offer this anywhere else; access to the library comes with your spot.
Snap-a-photo food logging
Point your camera at the plate and the macros log themselves in seconds. No weighing, no database digging. Tracking that survives real life.
A coach in the room while you lift
Start a session and your coach calls your next set's weight, swaps a movement if something tweaks, and adjusts on the spot, like I'm standing next to you.
You don't need to be athletic
And you don't need a gym
30-day money-back guarantee, cancel anytime
This is where you take your body back
You train today: a few questions from your coach, then my coaching in your pocket tonight.